BookTok Approved: What’s Trending in Readers’ Feeds in 2025
If you’ve ever wondered what books are flying off the shelves and dominating conversations this year, the answer is simple — BookTok. What started as a small corner of TikTok where passionate readers shared their favorite stories has become one of the most powerful forces in the publishing world.
In 2025, BookTok continues to shape reading culture, influence bestseller lists, and introduce millions of people to books they never would have found otherwise. Let’s take a look at what’s trending in readers’ feeds right now.
1. The Rise of Emotional Storytelling
Readers on BookTok aren’t just looking for entertainment — they want to feel something. Stories that make you cry, laugh, or rethink your life are dominating the app. From tragic love stories to deeply personal journeys, emotional fiction is king.
💬 Trend example: “Books that broke me” lists are huge right now, featuring heartfelt titles and bittersweet endings that readers can’t stop discussing.
2. Romance is Still Reigning Supreme
Romance remains one of the most popular genres on BookTok, especially slow burns, enemies-to-lovers, and second-chance romances. Readers love the emotional payoff and connection these stories bring.
If you love stories full of passion, heartbreak, and fate, you’ll want to check out Romero — a must-read for anyone who craves an unforgettable love story.
3. The Comeback of Gothic and Supernatural Themes
Dark academia, gothic romance, and supernatural horror have made a huge comeback. From mysterious mansions to eerie small towns, readers are obsessed with haunting settings and layered characters.
For those who enjoy chilling twists and eerie suspense, Ave Maria is a perfect addition to your reading list — a haunting story that blends faith, fear, and the supernatural in unforgettable ways.
4. Authenticity and Representation Matter
BookTok readers are gravitating toward authentic voices and diverse stories. They want characters who feel real — flawed, messy, and deeply human. Stories about self-discovery, mental health, and resilience are resonating stronger than ever.
5. Short-Form Reviews and Aesthetic Book Content
In 2025, aesthetic is everything. Beautiful flat-lay book photography, cozy reading corners, and “book hauls” have turned reading into an art form. Readers aren’t just sharing reviews; they’re curating experiences — and the community loves it.
The BookTok Effect
It’s not just trends — BookTok has changed how people read. It’s made reading social, emotional, and addictive. A single viral post can send a forgotten book back to the top of the charts overnight.
Final Thoughts
Whether you’re into romance, horror, or thought-provoking fiction, BookTok is proof that reading is more alive than ever. The community thrives on connection, emotion, and storytelling that hits deep.
📚 If you’re ready to join the trend, visit our online bookstore and grab your next viral read — from passionate tales like Romero to chilling suspense like Ave Maria.
